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MINI gets a BMW 2.0 litre diesel

BMW 2.0 litre diesel in a MINI raises the prospect of a MINI John Cooper Works diesel [ad#ad-1] Just like every other car maker, MINI is trying to find a way to give their cars extra eco-kudos but still be able to deliver what their customers want. Hybrids, electric cars and other ‘eco-friendly’ options are one way to go, but diesels, with their extra torque and modern power, can deliver much of what a zippy little petrol unit can (even if they do lose some of the subtlety). So BMW are looking at ways to inject a little more economy in to the MINI Cooper, and if possible a little more power.

New Mercedes A-Class is “The Most Beautiful Car of the Year 2012″

The new Mercedes A-Class – perhaps set to become Mercedes’ most successful model ever – has been voted the most beautiful car of 2012. Not only that, but the new A-Class looks to be a real challenge to cars like the BMW 1 Series (except for keen drivers) and the new Volvo V40, something the old A-Class wouldn’t have had a prayer of doing, despite being the favourite car for ‘er indoors whose hubby had a big Merc. Now, to add to the accolades the new A-Class has already received from buyers, reviewers and award givers, the 2013 Mercedes A-Class has been voted “The Most Beautiful Car of the Year 2012″ by more than 100,000 car fans across 52 countries.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.