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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ford aims at VW with new 2013 Focus ST video

We don’t do much complaining here at Autoweek—unless you’re clogging up the left lane—and overall we know we’re very lucky to be in our position. But we’re not quite as lucky as Ford factory drivers Ken Block and Vaughn Gittin Jr., who get an entire abandoned neighborhood to play around in with the new Focus ST. Block grabs the Focus and Gittin Jr.

New Jaguar XJ Frankfurt reveal

The new Jaguar XJ at the Frankfurt Motor Show So is there anything new to say? Not really, but what we do know is worth repeating. The new XJ is a big departite in style from the iconic – and original – XJ.