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Toyota Yaris Hybrid: First photos of the production hybrid

Toyota Yaris Hybrid in production guise Toyota has revealed the first photos of the production version of the Toyota Yaris Hybrid ahead of a public reveal at Geneva 2012. We’re still not really sure we understand Toyota’s policy when it comes to hybrid cars. It’s clear they still see hybrid as the future, but they no longer seem to believe that Prius is a brand to promote hybrid goodness, at least not in Europe.

Ford resurrects Vignale name in an attempt to add premiumness to mainstream models

Ford is resurrecting the name of renowned Italian design house Vignale in an attempt to bring its mainstream models up market in Europe. Of course this isn't Ford's first experience of using a defunct carrozzeria for its range-topping models – remember Ghia? The first of these new models will be the Mondeo, which will appear with Vignale badging, lashings of chrome and quilted leather in Frankfurt next week.

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.