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Pudsey and Peter André get washed up

PUDSEY the Bear is launching the world’s largest car wash to raise money for Children in Need, with a little help from Peter André and Peugeot. Across 272 Peugeot dealerships, the car wash asks for a donation in return for cleaning your car and Peugeot reckons it should raise £250,000 between 6 and 10 November. Peter André will help launch the world’s largest car wash event on 6 November in Chiswick, London.

BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

Alfa Romeo US relaunch delayed

Alfa Romeo Giulietta - American launch delayed until 2013 It’s getting on for two years since we reported that Alfa Romeo were going to relaunch themselves in the US after an absence of twenty years, to give Americans an Italian alternative to the likes of Audi, BMW and  Mercedes. A quality European alternative with Italian flair was the logic. But within a month of the announcement that the US was to be beguiled by Alfas once more came the news that the MiTo wouldn’t be going on the American sojourn.