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BMW, Daimler experiment with upscale rent-by-the-ride

Two European luxury brands are tiptoeing into car sharing, a radical move for carmakers whose business for the past 100 years has been selling to individuals. German archrivals Daimler AG and BMW AG have launched sharing programs. The automakers say the move was prompted by changing attitudes about car ownership, especially among young buyers, and increased urban congestion.

New British sports car brand on the horizon

A REAL automotive rarity has occurred with the announcement that a new low-volume British sports car brand will reveal an initial concept car in April. David Brown Automotive will be set up along the same lines as Morgan, with the aim of recapturing the past glory of British sports cars but using modern materials, reliable mechanicals and up-to-date luxuries. Such ventures have been tried before, with very mixed results, but owner and financial backer David Brown is confident that the first model, codenamed ‘Project Judi’, will succeed.

2012 Volvo V40: Now the video leaks

Now its the turn of video of the 2012 Volvo V40 to leak out After many leaks of photos of the new 2012 Volvo V40, this afternoon we get the first new V40 video too. We’ve already run one story on the new Volvo V40 today, with a fairly comprehensive set of photos of Volvo’s new baby estate car leaking out before its launch at Geneva in just a few days. Now we get the new V40 on video after what appears to be Volvo’s launch promo for the V40 turned up on YouTube.