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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Porsche Cayenne Turbo S (2012) first official pictures

If you're a Porsche Cayenne buyer, it's unlikely you're too bothered about the political (in)correctness of your vehicle. Still, Porsche has somewhat injected a modicum of common sense into the new flagship model: the Cayenne Turbo S. Despite gains of 42bhp and 37lb ft over the already potent Cayenne Turbo, Porsche claims the Turbo S suffers no drop in fuel efficiency or inferior CO2 output.