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Jaguar Land Rover Virtual Showroom

Jaguar Land Rover has developed a Virtual Showroom allowing customers to engage and interact with almost life-size cars. If you were at the debut of the 2013 Range Rover and new Jaguar F-Type in Paris last month you may well have seen Jaguar Land Rover’s new Virtual Showroom on display,  and it looks like JLR have big plans for their new high-tech way of exploring new cars. JLR’s Virtual Experience allows customers to interact with an almost life-size digital wall image of their chosen car, not just looking but interacting too.

Report: Interior Motives China Conference 2011 – Day 1

Over 300 industry delegates gathered for the opening day of the annual Interior Motives China conference, which this year takes place in Shanghai, just a few days prior to the opening of the international auto show on Tuesday. Interior Motives is CDN's print magazine and this is its 4th annual gathering in China. The title of this year's conference is 'The challenge of being different: establishing a local design direction for China's maturing market', a pertinent topic now China has become the biggest new car market in the world.

Nissan Friend-ME – looks better than it sounds: Shanghia Motor Show

Nissan has built the Friend-ME (which must rank as one of the most useless car monikers ever) to appeal to the potentially huge market of ‘B?línghòu’ buyers, a group of buyers, born in the 1980s, who grew up as single children thanks to China’s ‘One Child’ policy. Nissan sees this group as totally reliant on their network of friends for support, and has built a car that owners can enjoy with their friends on an equal basis. So every one of the four seats gets full instrumentation - SatNav, Fuel, Speed – and an ‘Oracle Stone’ runs down the centre of the cabin which can display whatever content the occupants want from their connected Smartphones and tablets.