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BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.

Going green is the new black

When hearing the term “luxury vehicle,” it’s safe to say your mind doesn’t automatically jump to phrases like “fuel-efficient” or “environmentally friendly.” Let’s be honest: Owning a gas-guzzling speed machine dressed to the nines inside and out is a serious status symbol in most cultures. But there’s a new trend taking over the luxury automotive world, and it’s covered in green. The demand for high-end hybrid cars is on the rise, not only for their notable mileage boost and decreased emissions, but also for the social gains of adopting the green technology.

BMW makes a printing press out of an M6

While you're invariably reading this piece on some manner of digital device, Autoweek's roots lie in a physical magazine printed on an offset press. Hell, Competition Press was our original name. But as with any other old-media organization even cursorily concerned with relevance, we've made the leap into the digital world.