Pedrick Piston Ring Set A5 on 2040-parts.com

Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

Hyundai to eschew electric cars

Hyundai Blue2 is Hyundai's future - not electric cars We were beginning to think that we were a lone voice in the wilderness crying about the futility of the headline dive in to developing electric cars. But we’re not – Hyundai has decided to eschew electric car development. Hyundai has declared that in future they are to concentrate on hybrid car development (which we still feel offers a negative cost/benefit advantage for cheaper cars) and hydrogen fuel cells – of which we approve enormously.

Mazda SkyActiv technology goes on offer to raise funds

Mazda is looking to license their SkyActiv Technology to raise capital (CX-5 with SkyActiv pictured) Mazda are predicting losses for the current financial year of £750 million and are looking to sell their SkyActiv technology to raise cash. Mazda isn’t having the best of times at the moment, despite an impressive range of cars that are getting more interesting with Mazda’s SkyActiv technology, and are predicting that they will post a loss of around £750 million for the current financial year. There are a variety of reasons for Mazda’s financial predicament – including the strength of the Yen and the production problems after the Japanese Tsunami – but this is the fourth year in a row Mazda has posted losses.