Pennzoil Pz-12 Oil Filter on 2040-parts.com

Toyota charity puts boots on the ground in Detroit

For the second year in a row, Toyota has chosen to celebrate the opening of the Detroit auto show with a philanthropic gesture. In order to help homeless women and children in the Detroit area, Toyota's “Walk in my Boots” community project will partner with Moosejaw, a Michigan-based outdoor retailer, to donate new boots to residents of The Salvation Army Denby Center for Children and Family Services in Detroit. Toyota will also be providing a luncheon buffet for the residents when they deliver the boots and donating $10,000 to the facility to help with operations' costs.

Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

Nissan Juke-R is one step closer with seats and dashboard: Video

Seat fitting and ergonomics aren't the most fun part of a custom job, but they're plenty important. For instance, in the sixth installment of the Nissan Juke-R conversion, the guys from Nissan are putting in FIA-approved seats, a dash panel, steering wheel and pedals. The process involved finding a good driving position, which is one of the main feedback points for the driver.