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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Companies work with racing technology to improve child safety seats

The same technology that saved IndyCar driver Simona De Silvestro from serious injury in a recent crash at the Indianapolis Motor Speedway might soon be helping protect children in car seats. Dorel Juvenile Group, a car-seat manufacturer, is partnering with racing-product developers at Bald Spot Sports to use cockpit material that insulates racers from crashes in child-safety technology. Dorel makes child-safety items under brand names such as Safety 1st and Cosco.

Volkswagen mulls new Phaeton for the US market

Volkswagen is giving some serious thought to bringing back the Phaeton sedan to the U.S., Automotive News reports. We haven't seen the Phaeton since 2006, when it was withdrawn from the North American market after lackluster sales. Built at the same factory as the much more expensive Bentley Continental GT and sharing much of the underlying mechanicals, the Volkswagen Phaeton managed to be a slower seller in the U.S.