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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Fiat Abarth 695 Maserati Edition joins Mille Miglia

Fiat is taking its Abarth 695 Maserati Edition, which we first saw in Geneva, to the famous Mille Miglia 1,000-mile race. The company is only producing 499 examples of the special edition. It will be displayed at Piazza della Loggia in Brescia, Italy, in conjunction with the race.

Ferrari FF: Most watched video of 2011

  Ferrari FF Official Video The Ferrari FF broke the mould for Ferrari in 2011, with what many consider to be a betrayal of the marque. But it was the most watched video of 2011 on Cars UK. It seems the Ferrari FF – successor to the 612 Scaglietti – is something of a Marmite car.