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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Fiat set to grab 51 per cent of Chrysler

Sergio Marchionne wants majority at Chrysler What a difference a couple of years makes. On May Day in 2009 we reported that Chrysler had been put in to Chapter 11 Bankruptcy and the US Government was stepping in to ease the pain with $7.5 billion (admittedly at somewhat less than mates-rates) and that the management were ‘leaving the building’. Step forward Fiat to take up a 20% stake in Chrysler and Fiat boss, Sergio Marchionne, who planned to lead Chrysler away from the dark side and in to the light, with the promise of smaller and more efficient platforms and engines.

CAR meets Porsche’s 2014 Le Mans chief

By Ben Pulman First Official Pictures 11 December 2013 14:50 Porsche is returning to Le Mans in 2014 for the first time since 1998 with an all-new LMP1 prototype, and with ex-Red Bull Racing Formula One driver Mark Webber as its star driver. Audi has dominated Le Mans for the past decade, but new-for-2014 rules allow for any engine size and configuration, and instead focus on energy consumption per lap. With the slate wiped clean, 2014 will be Porsche’s best chance to beat its fellow VW Group member, and the strong Toyota team.