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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

2012 Mercedes A-Class revealed in patent filings

The slightly drab 2012 Mercedes A-Class Car makers must hate filing for patents on new cars, because it means trusting images of their new and secret car to a third party. Basic images, admittedly, but the real-deal nonetheless. So Mercedes must be spitting feathers today as the images they sent with their patent applications on the 2012 A-Class leak out of every open window, door and PC and straight on to the interweb.

Red Bull race in L.A. draws 111,000

No one really knows the precise makeup of the stuff that fills those ubiquitous Red Bull energy drink cans, but the compelling mixture seems to make people accomplish extraordinary things. For instance, on Saturday in Los Angeles, it got the city to shut down a long stretch of Grand Avenue and part of 5th Street for the wacky and spectacular Red Bull Soapbox Race Los Angeles. These events have been held regularly since the inaugural race in Belgium in 2000.