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Enormous Jaguar sculpture graces Goodwood

A 91-foot sculpture of the Jaguar E-type serves as a striking centerpiece for this year's Goodwood Festival of Speed in the United Kingdom. It took 10 days for a bridge-building company to install the 330,690-pound statue in front of the Goodwood House. That is the weight equivalent of 122 life-size copies of the Series 1 E-type.

European Parliament: electric cars must make noise

The European Parliament has voted in favour of a European Commission proposal to decrease the maximum allowed noise for new cars, vans, trucks, buses and coaches, in an effort to reduce “vehicle noise nuisance” by 25%. At the same time, the EU has voted in favour of a proposal to force carmakers to fit electric and hybrid electric vehicles with a sound generating device, to improve low speed safety for pedestrians and the visually impaired. On Bing: see pictures of electric cars Find out how much a used electric car costs on Auto Trader The proposed changes, which are expected to become law, would see new car noise levels reduced by four decibels, commercial vehicle noise levels reduced by three decibels.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.