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End of the road for Mercury

Mercury has stood for hot-rodding, performance, style and even feminine appeal during various points in its 72-year history. But ultimately, the failure to stand alone in the Ford Motor Co.'s family of brands spelled its demise. Mercury, a brand founded by company scion Edsel Ford, will be shuttered as Ford concentrates its efforts on the core Ford brand and luxury-level Lincolns.

SEASONAL PRESSURES SEE MARKET SLOW IN JULY

AUCTION house BCA’s latest Pulse report shows that demand for older, lower value dealer part-exchange cars improved in July, but the fleet and lease sector has experienced more price pressure. The headline average used car value declined in July, as would typically be expected at the onset of the summer holiday months. Values across the board fell to £5,633 down from the £5,662 recorded in June – a £29 decrease that was equivalent to 0.5% fall.

New Longbridge production line

By Tim Pollard Motor Industry 31 May 2007 10:10 Reborn MG opens its doors at Longbridge Yesterday marked the latest chapter in one of the genuine rollercoaster stories of our times: the rise and fall – and now yet another recovery – of car production at Longbridge, the spiritual home of some of the most famous nameplates in British car manufacturing. This time it’s the rebirth of MG, now in Chinese hands and back from a near-death experience since MG Rover collapsed in April 2005. Nanjing Automobile Corporation (NAC) is the oldest car maker in China and paid £50 million to snap up the MG brand and manufacturing rights, but can it really stand a chance with its new English project?  The Chinese manufacturer is reviving the MG brand and, in Europe, the first model on sale will be the revised TF roadster on sale around September 2007.