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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Smaller Mercedes SLS confirmed, and with front-mounted V8 too

Baby Mercedes SLS AMG - or at least how it could have looked if mid-engined We’ve believed for some time that Mercedes were planning a smaller version of the SLS, but so far there’s been no official word. But that’s now changed, with AMG’s Christoph Jung telling AutoExpress that Mercedes and AMG are currently working on a smaller SLS, to go head-to-head with cars like the Porsche 911 and Audi R8. Interestingly, we’d thought that Mercedes would go the route of a mid-engined two-seater for the baby SLS, and that it would probably get a turbo V6. But it would appear not.

Vauxhall Adam SUV/Crossover on the way

Vauxhall Adam SUV/Crossover on the way based on the Rocks Concept (pictured) The Vauxhall/Opel Adam is now finding its way on to our roads, and it’s a decent – if slightly generic – take on the funky little urban runaround. But GM have big plans for the Adam and want to create a car that can compete on level terms with cars like the MINI and Fiat’s 500. So the Adam comes with plenty of personalisation options and daft names to let younger car buyers create the car they want.