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BMW reveals its 2012 London Olympics fleet

BMW 2012 London Olympic Fleet arrives BMW has revealed its fleet of cars for ferrying athletes, VIPs and officials around London for the 2012 Olympics. BMW is an official sponsor for the 2012 London Olympics – just in case you’ve been in a cave for the last couple of years – and are focusing supplying on low emission cars cars to transport the mass of Olympic bods round London this summer. That means there will be no plutocratic 7 Series of ‘let’s get there quick’ M5s on offer and instead the Olympic great and good will have to do with a fleet of cars with a green halo.

New generation of car kulture shows up at art and hot-rod show

It's not about cars so much as it's about art. Or it's about cars imitating art. Or vice versa.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.