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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Design Contest: NDA wins 2009 LA Design Challenge

A future where environmentalists and car enthusiasts - not to mention sober-minded adults and thrill-seeking young people - all coexist in harmony just might be possible with Nissan's V2G concept vehicle. The hypothetical design study, which runs on a futuristic grid of electric roadways but can also be customized for 'off grid' joy riding, won the 2009 LA Auto Show Design Challenge for the way it embodies this year's 'Youthmobile 2030' theme. The focus was to create vehicles that would appeal to a generation of young drivers raised on cell phones and social media.

Q&A: David Townsend, GM global design director, user experience

GM's new design director of user experience, David Townsend, has only been in the job just over a month. But with a remit extending to the interface design of every vehicle in GM's global portfolio, his influence will soon be widespread. After graduating from Art Center with a degree in transportation design, Townsend interned for Toyota but soon moved to Motorola, where he developed wearable Bluetooth technology and designed the familiar headsets worn by coaches in the NFL.