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Autoweek's Vinsetta Garage premieres Jan. 3 on Velocity Network
Thu, 15 Dec 2011The garage I'd frequent during my high school years, the one at which I sought insight, entertainment, camaraderie and escape, remains warm in my heart with memories. We have these places, you and I, where the people and things that mattered to us—my 1965 Ford Mustang notchback 289 and my buddy's 1963 Jaguar XKE—came to life. In Detroit, that mystical location was Vinsetta Garage.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Chevrolet Volt plug-in hybrid: the leaked photos
Tue, 09 Sep 2008By Tim Pollard First Official Pictures 09 September 2008 12:00 Images of the production Chevrolet Volt plug-in hybrid car have leaked onto the internet a week ahead of GM's planned shindig to celebrate the brand's centenary on 16 September 2008. The Volt is a landmark model – a hybrid electric car that can run for 40 miles on battery power alone or use the onboard 1.4 petrol engine for further charge. The new Volt will also be one of the world's first plug-in hybrids when it goes on sale in 2010 (2012 for Europe), allowing it to be hooked into the mains to top up the battery.