Pilot Automotive Wl071-c Chrome Nissan License Plate Frame on 2040-parts.com

Strong results for Maserati

By Chris Hope Motor Industry 27 July 2007 02:27 This week has thrown up some surprising financial results for struggling car manufacturers from all corners of the industry. Last February, at the release of the Quattroporte Automatica saloon, chief exec Roberto Ronchi promised an end to Maserati’s financial woes. Five months later, the Italian supercar maker sees black for the first time in its 17-year Fiat stewardship.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

McLaren P1

McLaren has revealed the first interior images of the production-ready P1 ahead of its debut in Geneva next month. The interior was hidden with heavily tinted windows in Paris, but these pictures show a sparse cabin with a considerable amount of carbon fiber on display. The woven wonder stuff is used for the dashboard, floor, pillars, doors and rockers while a single piece is shaped for the center stack.