Pioneer 753087 Pioneer 753087 Other Parts on 2040-parts.com
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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Europe inches towards CO2 deal
Mon, 24 Nov 2008By Tim Pollard Motor Industry 24 November 2008 17:29 The European Union is close to agreement on a radically lower CO2 limit to apply to all new cars, diplomats indicated today. The EU’s 27 governments are set to agree a Europe-wide limit of 130g/km as a new-car average by 2015, according to sources in Brussels. The deal is likely to start from 2012, with full compliance three years later.
Who's Where: High-profile re-organization at General Motors
Mon, 18 Jun 2012General Motors' design division has been re-organized in a spate of high-profile restructuring that comes into effect on 1 August. In Europe, David Lyon replaces Mark Adams as Vice President of Design for Opel/Vauxhall in Rüsselsheim while Adams moves Stateside to become Executive Director, Global Cadillac and Buick Design. Ken Parkinson, currently Director North American Exterior Design/Global Architecture Strategy and Chevrolet Brand Champion will become Executive Director, Global Chevrolet and GMC Design.