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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Porsche Cayenne based Eterniti Artemis production debut

The Eterniti Artemis – a titivated Porsche Cayenne – is shown in almost production-ready guise before a debut in Asia in 2013. But despite plenty of negatives about the Eterniti Artemis – not least of which are how it looks and how much it costs – Eterniti seem sure they have a market – certainly in Asia – and they’re now showing us what is pretty much the production-ready version of the Artemis (above). Power comes from the same V8 Turbo the Cayenne Turbo gets, but Eterniti have tweaked it to deliver 600bhp and 750Nm of torque, despite which it’s no quicker than the £107k Porsche Cayenne Turbo S.

Aston Martin DBS Volante – Just in time for Summer!

After a break on the embargo on the details of the DBS Volante earlier today, Aston Martin has decided to give us the details on the new car ahead of the launch at Geneva next week. As you would expect, it looks wonderful. Still the same gorgeous shape as the coupe, but with a dose of sun for those who want to pose.