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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

GM lobbyist Ferguson named global head of Cadillac

General Motors has appointed its chief lobbyist to the newly created post of global Cadillac chief, a step aimed at transforming the American luxury brand into a strong worldwide player. Robert Ferguson, 53, who has been GM's vice president of global public policy, becomes vice president of global Cadillac. He reports directly to GM CEO Dan Akerson, the company said today.

Mercedes signs joint venture to build carbonfibre parts

Not to be outdone by BMW’s joint venture with the SGL Group to manufacturer commercially viable carbonfibre-reinforced plastic (CFRP) for the electric Megacity Vehicle, Mercedes has announced a joint venture with Japanese company Toray Industries to manufacturer and market its on CFRP automotive parts. The deal was signed in Germany today, with Toray taking a 50.1% stake, Daimler holding 44.9% and the remaining 5% being taken by other shareholders. The two companies started working together in March 2010, and while Toray has been working on the materials and moulding processes, Merc has designed the automotive parts and the technologies to join the parts together.