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Whos Where: Pierre Castinel is Head of Design at Tata

Indian automaker Tata has been front page news often in recent times, first because of the impressive one-lakh Nano, which changes the automotive industry playing field, and most recently because of its acquisition of Jaguar and Land Rover from Ford's Premiere Automotive Group for the tidy sum of $2.3 billion - less than half what Ford paid for both companies in 1989.  At the helm of Tata's design efforts is Pierre Castinel, Head of Design. Though only officially announced in March this year, Castinel has been active at Tata since he left Renault in summer 2007, a company he worked at for 20 years. Castinel started as a modeler for Peugeot and worked there for three years.

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

2009 BMW 335d, the AutoWeek Drivers Log

MANAGING EDITOR ROGER HART: Anyone who thinks Americans won't warm up to a diesel car should drive one of these. I mean, 425 lb-ft of torque has a way of turning people's heads in a different direction. You'd be hard-pressed to find a more fun, more engaging commuter car, all things considered.