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Ford's V6 gamble turbocharges sales of F-150

Five years ago, when Ford considered a push to put a pricey, premium V6 in more F-150s, it seemed like a dangerous gamble with a macho, full-sized pickup known for toughness and capacity. To many dealers and company insiders, it seemed like a bad joke. "I once said, "Bubba don't buy nothing but a V8, and we've got a lot of Bubbas out here,'" recalls Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyo.

Chevrolet plays the name game with paint color for the upcoming Volt

We know the Chevrolet Volt is going to be green, but what color will it be? Chevy is staging a contest to officially name the color of the Volt, and it's down to three finalists: EV-ergreen, environMINT and Viridian Joule. Two of the names were submitted by California residents, and one came from Florida.

Retro style, street-rod flair made PT Cruiser a star

The recipe was simple. Use an existing small-car platform, mix in some nifty retro styling inside and out, build it in a low-cost country, and command a higher price. When it made its debut at the 1999 North American International Auto Show in Detroit, the Chrysler PT Cruiser with its street-rod flair was an immediate sensation.