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BMW Adds Two New Exhibits to Museum

BMW added two new exhibits to its Museum in Munich, Germany this past weekend, designed to showcase the automakers forward thinking ambitions towards lightweight, efficient vehicles. Called the Simple and Clever concepts, the three wheeled urban contraptions were designed as a research exercise to make maneuvering in urban areas easier and more energy efficient. The Simple concept - an acronym of the project name 'sustainable and innovative mobility product for low energy consumption' - combines features and advantages from both automobiles and motorcycles and is powered by a 36kW combustion engine and an electric motor.

Nissan Friend-ME – looks better than it sounds: Shanghia Motor Show

Nissan has built the Friend-ME (which must rank as one of the most useless car monikers ever) to appeal to the potentially huge market of ‘B?línghòu’ buyers, a group of buyers, born in the 1980s, who grew up as single children thanks to China’s ‘One Child’ policy. Nissan sees this group as totally reliant on their network of friends for support, and has built a car that owners can enjoy with their friends on an equal basis. So every one of the four seats gets full instrumentation - SatNav, Fuel, Speed – and an ‘Oracle Stone’ runs down the centre of the cabin which can display whatever content the occupants want from their connected Smartphones and tablets.

Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.