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Winners of the 'Ultimate LA Machine' Design Challenge announced

 The judges of the Los Angeles Auto Show's Design Challenge have named the Dodge Superbee and Volkswagen Mobile Lounge as joint-winners of the first ever automobile design studio competition. Designer Reto Brun of Volkswagen/Audi Design Center California said his studio considered two Los Angeles issues when designing the Volkswagen Mobile Lounge - an antidote to traffic and a better option for the area's "limo-centric" entertainment culture. Whisper-quiet fuel cell technology whisks occupants towards their destination while electronically controlled tinted glass, an open living space and innumerable in-car amenities provide a supremely comfortable environment.

BMW confirms its hiring of former Opel product chief Frank Weber

BMW AG confirmed it has hired Frank Weber, former head of product planning at General Motors Co.'s Opel/Vauxhall unit. Weber will become head of vehicle architecture and integration at BMW, a spokesman for the premium carmaker told Automotive News Europe today. The spokesman did not give details of when Weber will start at BMW.

Hyundai to tone down ‘Fluidic Design’ for ‘Fluidic Precision’

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’. The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).