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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Nurburgring redesign plans unveiled

By Ben Barry Motor Shows 13 November 2008 09:19 Anyone who’s been to the Nurburgring recently will have seen building work on a massive scale. So what’s going on? It’s all part of a €215 million investment that’ll see Europe’s most famous race track build on its uber track day reputation to become what marketing boss Stephan Cimbal describes as a motorsport theme park that’s open 365 days a year.

Electric SEAT Altea & plug-in SEAT Leon hybrid revealed

The SEAT Altea EV & plug-in SEAT Leon hybrid - testing for the next 4 years Seat may have revealed a pair of cars with ‘eco’ powerplants -  the Leon TwinDrive Ecomotive and the Altea XL Electric Ecomotive – but they’re not coming to a showroom near you. Well, not before 2015, anyway. The plan is to build a small prototype fleet of the Leon Hybrid and Altea EV and make them available to local government in Catalonia and Madrid, to get evaluation and real-world feedback before the cars go in to production, which won’t be for at least four years.