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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lamborghini Gallardo Spyder unveiled at LA Auto Show

By Ben Pulman Motor Shows 19 November 2008 23:00 This is the new Lamborghini Gallardo LP560-4 Spyder, unveiled today in Los Angeles as part of the company’s promise to reveal one new model at every major motor show. Suddenly that Ferrari Scuderia Spider 16M has a homegrown rival, and we're left wondering if the Scud is really so tempting after all… Spot on. And that means it mixes a mouth-watering prospect of a 5.2-litre V10, four-wheel drive and one of the best exhaust notes around – now aided by the removal of the roof.

Global Automotive Forum hosts designer roundtable meeting in Chengdu, China

The second Global Automotive Forum took place last week in the Jiaozhi international conference center in Chengdu, one of the most important economic and transportation centers in Western China. The two-day event was based around the theme of 'Crossing from Producing to Innovation Country' and was attended by more than 80 people from the global automotive industry. While most of the sessions revolved around the greater automotive industry in China, Car Design News was asked to organize a session of the forum centered on design, which included a 'roundtable meeting' for designers.