Plymouth Barracuda 1972-74 Rallye Steering Wheel W/ Horn Button Mopar on 2040-parts.com

Range Rover Evoque Red Shoe Shuffle

Range Rover Evoque by Marangoni Now the Range Rover Evoque is out in the wild it’s starting to get attention from the tuners. Like this Evoque from tyre maker Marangoni at the Bologna Motor Show. The Range Rover Evoque is something of a style icon at the moment in the car world, so it’s no surprise that tuners are starting to see if they can tweak Land Rover’s new baby to make it more appealing to a market looking for even more individuality than the Evoque already offers.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2014 Range Rover Evoque tackles urban off-roading

The 2014 Range Rover Evoque went undercover in Frankfurt, picking up VIPs and taking them on a surprise urban off-roading adventure. Hidden cameras were there to catch the whole thing. It may have been a marketing ploy for Land Rover, but we think it worked.