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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

BMW Roadster Concept: BMW Vision ConnectedDrive Geneva debut

BMW Vision ConnectedDrive We reported the other day that BMW were taking a roadster concept to the Geneva Motor Show, a car we expected to point the way to a new, smaller roadster – the BMW Z2. But it seems to be much more than just that. The BMW Vision ConnectedDrive – for that is the catchy little moniker BMW has attached to this concept – is a showcase for BMW technology and the layered styling language we’ve already seen in the Vision EfficientDynamics concept (can’t we have some snappy little monikers instead of Anglicising the German practice of just joining words together in a line to make a new word?).

New Car Design News website

But nothing has been changed for change's sake. The feedback we received from the reader survey conducted late last year told us that the original site was highly regarded for its clarity and appearance so we've preserved much of its core character. And the nature and style of our news and feature stories will also remained much unchanged for the same reason.