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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Saab 9-3 back with a petrol engine?

When National Electric Vehicle Sweden (NEVS) bought Saab they planned to produce electric Saabs. But now they’re looking at relaunching the 9-3 with an ICE engine. Finally, after what seemed decades of trying to find a way to divest itself of Saab, GM agreed a deal with National Electric Vehicle Sweden (NEVS) to take the reluctant Griffin down the dead-end route of mainstream electric cars.

Webinars: Autodesk Visualization

Autodesk's last Webinar in the recent four-part series, dubbed 'Visualization', is now available to view online for those who missed the live event. The Webinar's aim was to teach participants how its new visualization technology can enhance the design development process. It also showed how it helps to share designs with peers and looked at the different visualization technologies and where they fit into the process. Robin Oldroyd of Autodesk presented the Webinar and explained which tools are used at different stages of the design process. Oldroyd has strongly focused on Industrial design and visualization during his six-year stint at Autodesk, and has an in-depth of knowledge of solutions for creative design in Automotive, Transportation and consumer products.