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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

New 2014 Mercedes C-Class interior revealed

Ahead of its debut at the Detroit Motor Show in January 2014, Mercedes-Benz has revealed details of the all-new C-Class interior. And if the photos and specification are anything to go by, the gap between the S-Class and the C-Class is about to get narrower. As is becoming increasingly common in the automotive world, strong influence has been drawn from smartphones and tablets, with Mercedes-Benz also leaning heavily on airline and aircraft references.

Vauxhall Astra GTC revealed: Prices & Models

Vauxhall Astra GTC - looks good Vauxhall has certainly got some mileage out of the launch of the 2012 Vauxhall Astra GTC. As has Opel for the launch of their differently badge version of GM’s Euro-hot-hatch, designed to take on the likes of the VW Scircoco. Since the Astra GTC was revealed at Paris last year we’ve had the expected dance of the seven alloys as Vauxhall reveals a bit more with each bit of news.