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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

New VW Beetle gets new engines

Volkswagen has finally made the new VW Beetle available with the 2.0 litre TSI petrol and 2.0 litre turbodiesel engines. When we reported the other day that the new VW Beetle Convertible was arriving at the Los Angeles Auto Show in November we did say that VW were about to announce the arrival, finally, of the 2.0 litre TSI petrol and 2.0 litre TDI diesel for the Beetle to make it a bit more appealing. It seems VW must have been listening as they’ve now announced that you can grab a new Beetle with either the more powerful petrol or the diesel engine, which should help sales of the new Beetle.

Ruf XL: A longer Porsche Panamera for the Chinese market

The Chinese love their rear-seat legroom. The workhorse of Shanghai taxi fleets is an extended-wheelbase Volkswagen called the Santana; think 1980s Quantum with longer rear doors. Audi's Chinese division designed and builds a long-wheelbase version of the last-generation A6.