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Audi announces 2015 A3 pricing

The last A3 we drove, an Irish-spec model with cloth seats and a 1.4 TSI engine paired with Audi's S-tronic twin-clutch gearbox, retailed for $54,495. Thankfully, American buyers won't face that sort of out-the-wazoo payment when the new sedan arrives early next year. Audi's announced a price that takes a direct shot across the bow of rival Mercedes-Benz' CLA: $29,900.

BMW i8 fetching 50% premiums in UK market

The BMW i8 (pictured) is commanding a 50% premium The simple rules of a capitalist market is that supply and demand dictate price. Which is why BMW’s i8 hybrid supercar is fetching premiums of up to 50 per cent. With the entire i8 supply sold out for the next year, those with deep enough pockets – and a compelling desire for an i8 – are turning to i8 owners who have already taken delivery and making them offer they can’t refuse.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.