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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

ECOVELOCITY PROVES TO BE A HIT

ECOVELOCITY, the UK’s first eco motoring festival held at Battersea Power Station last week, delivered the UK’s largest ever eco test drive event, with almost 7,000 consumer drives of electric, low and ultra low carbon vehicles on the bespoke test track. Visitors and their families fully embraced the ‘hands on’ opportunities the show offered. Over 1,500 visitors participated in the Honda Racing Bug Activity, while Get On - the campaign to encourage more people to ride motorcycles - introduced 350 visitors to the benefits of riding and took numerous bookings for the future.

Bentley confirms luxury SUV for 2016

Citing “extremely positive customer response” to the idea, Bentley has officially given its super-luxury SUV the go-ahead. Since the VW board already greenlit the project back in February, the only thing holding the vehicle back is the time it will take Bentley to set up production lines -- and perhaps to work out the design. The announcement confirms that Bentley is joining Porsche and Maserati, and possibly Lamborghini, in jumping into the high-end SUV game.