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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Lamborghini Egoista concept

To celebrate the 50th birthday of Sant'Agata's most famous export, Volkswagen Group Design Director Walter de Silva led a team in the creation of the wild Lamborghini Egoista concept. "I am very attached to this Italian brand, being an Italian myself," said de Silva at its unveiling. "I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head." This single-seat, V10-powered sportscar – with Alessandro Dambrisio responsible for its exterior design and Stefan Sielaff its interior – is an extreme interpretation of the faceted aesthetic introduced by the 2007 Reventón and last seen on the Veneno shown earlier this year at the Geneva motor show.

The Ferrari 250 GTO and TR

Sitting in a line under the unforgiving rays of the sun was an astonishing sight: A 375MM Ferrari followed by a four-cylinder Ferrari 875 and three of the most famous cars of all: A 250TR, 250GTO and a 250LM, the last car to win Le Mans for Ferrari. They were not roped off, and the enthusiastic but respectful attendees were free to get as close as they wanted to better admire and take photographs of them. But this was only the beginning.