Polaris Snowmobile 1998 Xlt 600 Sp Black Plastic Ski Kit on 2040-parts.com

Electric cars can become electricity banks

Ever try to store electricity? It won't stay in a bottle, and you can't keep it in your sock drawer. So when you have a lot of it--say, when it's windy and your wind turbines are really spinning, or when it's sunny and your gallium arsenide photovoltaics are lighting up, or at night when the utility's generators can run unhindered--you have to store it somewhere.

Jaguar and Land Rover’s Big Chinese Takeaway

[ad#ad-1] As we are only too well aware, car makers are having the most torrid of times. Massive drops in car sales in the UK (at least in new cars – UK used car sales are actually rising) means car makers’ cashflows are horrific. But it looks like there’s a white knight on the horizon for Tata’s Jaguar / Land Rover.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.