Polaris Snowmobile 2000 Supersport 550 Black Fuel Tank/seat on 2040-parts.com

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Thinking Automotive Design 2011

The largest and most important education and research institution of Brazil, the University of São Paulo (USP), has a long tradition of teaching architecture and urban planning through a strong Modernist root. At the same time, the progressiveness of the academic structure always allowed students to take many different directions and the school became reference to art and design education. Graphic and product design disciplines were always part of the long curriculum of the school of architecture and urbanism (FAU USP), but only five years ago an independent design course was created.

Design Services: Car Menu launched

Within almost every automotive design department throughout the world, their comes a time when a junior designer is dispatched to find a picture of some new model's tail lamp, the side view of a particular class leading competitor or examples of several new cars' colour and trim packages. Whilst looking at the competition is not necessarily a healthy way of finding ideas, it is often essential to demonstrate what is feasible, check in-house proposals are not too derivative, or show how advanced a design theme is relative to the same type of cars on the market. But even if the particular aspect of a car can be found, press packs and magazines typically show cars in the flattering light of an exotic location or being drifted around a corner on opposite lock; rarely are these images particularly useful.