Polaris Snowmobile Convertible Poly Cover, Axys 129/144 In. on 2040-parts.com
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Many enthusiast rides post strong sales in 2010
Thu, 06 Jan 2011The fast and the luxurious models from a wide range of carmakers sold briskly in 2010, offering heart to enthusiasts that their favorite drives have bright outlooks and that the auto business is on the rebound. Let's start with the muscle cars: As predicted in December, Chevrolet's Camaro sales topped the Ford Mustang's numbers for the first time in 25 years. In the Camaro's first full year since production ended after the 2002 model year, Chevy rung up 81,299 Camaro sales, beating Mustang by 7,583 cars.
Ferrari 458 Spider & Ferrari California 30 debut at the Goodwood Festival of Speed
Sat, 30 Jun 2012The Ferrari 458 Spider and the new California 30 have made their UK debut at the Goodwood Festival of Speed. The hugely appealing Ferrari 458 Spider has made its UK debut at the 2012 Goodwood Festival of Speed alongside the new, more powerful California – the Ferrari California 30. The new 458 Spider – which, if you could still see the engine at the back, would make you wonder who would still but the 458 Coupe – gets a very clever, fully retractable aluminium hard top which is a full 25kg lighter than a comparable cloth top.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.