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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

McLaren P1: Instant reaction before the Paris motor show

McLaren has just zoomed to the front of the pack of reveals planned for the Paris motor show. This is easily one of the glitziest events on the car calendar, and European shows tend to bring out the best in concepts and style. But the P1 is the leader so far.

Mitsubishi ASX 3 1.8 Diesel 2WD Review & Road Test (2010)

Mitsubishi ASX Review and Road Test The world is full of compact SUVs which look like the real thing after a boil wash. Which was all the rage just a year or two back when the likes of Ford and Volkswagen came along with the Kuga and Tiguan. And many more have joined the party since then, including the Koreans with the Hyundai ix35 and the Kia Sportage.