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Lexus brings modified GS, LS concepts to SEMA 2012

Lexus has pulled the wraps off two modified concept cars at the 2012 SEMA show. The custom GS and LS saloons are part of a six-car exhibition at the Las Vegas-based event, marking six years of Lexus attendance at SEMA. What's new on the Lexus LS show car?

Volkswagen Brands – enough for now

VW boss Martin Winterkorn says Volkswagen has enough brands Volkswagen seems to be on a world domination plan. Audi is expanding with every passing day and the VW Group (Auto Union to be) has an unrivalled list of brands under its umbrella, including Audi, SEAT, Skoda, Bentley, Lamborghini, Bugatti and of course VW itself. It also recently effectively took control of Porsche (after the failed efforts by Porsche to take control of VW) and has just announced a near 20% stake in Suzuki.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.