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Art Center BMW/Exa project

There's a new sponsored project that is just getting under way at Art Center College of Design, the likes of which hasn't been seen in a very long time - if at all. The school's Transportation Design department has helped bring together BMW with Exa Corporation, a Boston-based virtual aerodynamic simulation company, and has tasked the students to re-design the current BMW X5 Sports Activity Vehicle with the hope of dramatically increasing its aerodynamic efficiency while still retaining the BMW flagship SAV design language. This brief is quite timely in the context of the industry's ongoing focus with sustainability and strikes at the core of the BMW Group's long term energy strategy known as the concept of Efficient Dynamics.

Biggest E-Type Jaguar 50th Party…In the World!

E-Type Jaguar Silverstone Parade - the biggest in the world As you can’t have failed to notice, 2011 is the 50th Anniversary of the debut of the iconic Jaguar E-Type, dubbed the most beautiful car in the world by none other than Enzo Ferrari. Jaguar has taken every opportunity available to celebrate the half century of the car that transformed them in to a world force – for a while at least – from commemorative books to rallies to Motor Show appearances to…well, just about anywhere they could get a bit of PR. But it’s not just Jaguar who are using the E-Type’s birthday as a way of garnering a bit of press coverage and boosting their event.

Video: Jan Kaul explains Mercedes-Benz A-Class' interior

Mercedes-Benz has released a video exploring the interior of its new A-Class featuring the designer who headed the project. Jan Kaul explains in the video how the inspiration behind the interior was the subject of aviation, the same inspiration that produced the Concept A-Class show car. "The theme running through the design of the A-Class was definitely ‘less is more,'" says Kaul.