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Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.
Beaulieu Sets Its Sights On A World Record Attempt
Mon, 10 Feb 2014IT MIGHT be best known for its collection of weird, wonderful and historically significant cars, but the National Motor Museum at Beaulieu is now reaching out to anyone with an interest in toy cars. As part of its bid to break the current world record for the longest line of toy cars, Beaulieu is asking for donations in order to topple the current record of 9,795, set in Guatemala last December. The attempt will be held in the grounds of the attraction with a continuous line, one kilometre long, of at least 10,000 cars placed end to end, starting and finishing inside the museum.
Lotus CEO Mike Kimberley to step down on Friday, citing health issues
Wed, 15 Jul 2009Lotus CEO Mike Kimberley is stepping down on Friday, as back problems are forcing him to prematurely call it a career. Kimberley will turn 71 in August. He's in his second stint at Lotus and has been CEO since 2006.