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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Christopher Reitz joins Riversimple

Former Alfa Romeo Director of Design, Christopher Reitz, has joined the UK-based open-source car company, Riversimple. In a statement on Riversimple's website, Reitz said: "This really is a step into something different, to design cars that really are the future. Increasingly I have felt that it does not make much sense to move tons of steel around, using a lot of fuel and resources.

Toyota's incoming chairman wants new Supra

Toyota Motor Corp.'s incoming chairman said he wants the sports car the company is developing with BMW to be a midsized vehicle comparable to the discontinued Supra. Toyota's next sports car should be like the Supra so that it doesn't overlap with the 86 coupe, Takeshi Uchiyamada said in an interview today in Osaka at a gathering of members of the Keidanren, Japan's biggest business lobbying group. Still, such decisions are up to engineers, Uchiyamada said.