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2013 Mazda 3, 2014 Mazda CX-5 earn 'Top Safety Pick' rating

Mazda announced Wednesday that the 2013 Mazda 3 and the 2014 Mazda CX-5 have both earned “good” ratings from the Insurance Institute for Highway Safety. To achieve the overall “good” rating, the vehicles had to perform well in each of the following crash-test categories: frontal moderate overlap, side, rear impact and roof strength. “The Mazda 3 and the CX-5 are two very important vehicles for Mazda and our customers,” said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO).

Segway boss killed on Segway

The Segway The Segway was going to revolutionise the way we travelled. Unfortunately, it was pretty much illegal in the UK as you’d need a driving license to operate one. Which rather defeated the object as transport for the pedestrian.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?