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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

Fiat 500 (2007): first official pictures

By Ben Pulman First Official Pictures 21 March 2007 09:49 Is it a Trepiuno, Cinquecento or 500? Welcome to the new Fiat 500 - due to launched 50 years to the day after the unveiling of the original 500. That car became an icon, and Fiat is hoping for more of the same with this modern interpretation, the most exciting launch in Turin for a generation.

Audi A6

Audi today unveiled the new A6, the fourth generation of the its D-segment sedan. Measuring 4920mm long, 1870mm wide, and 1460mm tall, the new A6 is shorter and lower – but wider – than its predecessor, and has a longer, 2910mm wheelbase. The new car also features lighter body panels and improved powertrains.