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Toyota Auris Hybrid, FT-86, RAV4, Prius plug-in (2010): first official pictures

By Tim Pollard First Official Pictures 15 February 2010 14:50 Toyota has confirmed its line-up for the 2010 Geneva motor show – and it's fighting back from the throttle recall crisis with a handful of new launches in every which market sector.The Toyota Auris Hybrid Synergy Drive (HSD) gets its world debut in production spec; it's the first mainstream hybrid car to be manufactured in the UK – and you can read all about it in the new March 2010 issue of CAR Magazine on sale on Wednesday 17 February. CAR went up to the Burnaston factory in Derbyshire for a deep dive on the new mass-market hybrid car from Toyota.The second hybrid on show will be the new Toyota Prius Plug-in Hybrid, which will be exhibited in full production guise for its European debut.It's also the European debut of the FT-86 sports car concept – and the first time we've seen the facelifted Toyota RAV4, which adopts a distinctly grown-up face. Is it just us, or there are equal shades of Toyota Landcruiser and VW Tiguan in the new 2010 RAV4 model?

Car Design Awards winners benefit from Northumbria placement

阅读本文中文版本请点击这里 The winners of the inaugural Car Design Awards China competition were announced at a glamorous ceremony in the studios of CH-Auto during the Beijing auto show in April, marking the culmination of successful competition. Seven talented students – who had responded to briefs set by GM, PSA Peugeot Citroen, SAIC (with its MG brand) and Volkswagen – were presented with awards in five categories, and five were given the opportunity to attend Northumbria University's Transportation Design course, in the UK, on a two week placement. The five students – Bingyang Hu, Geng Li, Yanchao Wang, Kaiji Pu and Liang Chen – began this exciting, yet challenging journey in December 2009, when they entered the 2010 Car Design Awards China competition.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.