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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

CAR video interview: Audi design chief Wolfgang Egger

Watch Wolfgang Egger, head of Audi group design, explain his latest designs to CAR Magazine in our new video interview below. We sat down one-to-one with Egger and asked him about the new Audi e-tron concept, A8, A1, those headlights and where exactly Audi design is heading.Be warned: it's quite a long video at 23 minutes long, but we judged it better to give you the full unedited film rather than edit it down to soundbites. Watch the video in our player below.

New Ford Fiesta ECOnetic starts production

New Ford Fiesta ECOnetic The latest versions of the Ford Fiesta ECOnetic have gone in to production, offering 86mpg and 87g/km CO2. When we reviewed Ford’s first Fiesta ECOnetic we were impressed that, at least if you were prepared to drive wi8th a very light foot, you could get 70mpg out of a comfortable and fun Fiesta. But we did say that ECOnetic should be an engine choice and not a model choice.